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Transform the future of business and build trust that drives lasting outcomes
Artificial Intelligence
AI is no longer just a technology — it’s a catalyst to scale your entire enterprise. At PwC, we believe that AI is intrinsic to every facet of the business — both our own and our clients. As AI rapidly becomes a natural part of how businesses operate, compete and grow, it will bring disruption to every industry.
Even those businesses that aren’t yet going big on AI will be impacted by market shifts and need to consider how it changes business models, service provider relationships, talent pools, stakeholder expectations, reporting requirements — and more. Those who embrace it as core to their strategy can help lead the way.
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Trusted AI for trusted outcomes
CEO
As CEO, your primary role is to confirm AI becomes intrinsic to your overall business strategy — not just to innovate, but to lead into the future with confidence and clarity. That requires bold vision, cross-functional alignment and a commitment to responsible, trusted outcomes.
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CIO/CTO
Your top AI job as a CIO is to take advantage of how this technology can scale far more quickly — and deliver faster ROI — than conventional AI. You can achieve this most effectively with an AI factory, an operating model tailored for generative AI.
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CFO
As CFO, you have two big tasks with generative AI: to help increase your organization’s return on investment (ROI) and to transform your own function. To support the organization, provide a plan that’s complete with mechanisms to track spend and ROI and that shows how and when generative AI investments can help deliver trusted returns by transforming business processes and functions.
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COO
Start with governance and security — but also with candor about your organization’s readiness and risk appetite. As COO, you’re positioned to lead AI transformation by being both pragmatic and forward-looking. Work closely with your CIO to assess solutions — and determine how to take advantage of the AI functionality that’s being built into existing business applications and how to create your own AI factory for broader transformation.
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Other senior executives
PwC is committed to helping businesses become AI-first leaders in an AI-led economy. With our deep industry expertise, convening power across ecosystems and a focus on responsible outcomes, we help clients build AI strategies they can trust and scale.
Learn moreTransforming businesses with AI
Work smarter with goal-oriented AI
PwC technology solutions include purpose-driven AI features that can help speed your business transformation, expand capabilities and scale.
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Generative AI video
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Meet our Alliance partners where they are, the ecosystems and how all strategically work together.
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Technology Strategy Leader, PwC US
Chief AI Engineering Officer, PwC US
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